The hottest Jiangyin Liugong machinery issued six

Jiangyin Liugong Machinery Co., Ltd. issued the "six changes" strategy to deal with the crisis

Jiangyin Liugong Machinery Co., Ltd. issued the "six changes" strategy to deal with the crisis

China Construction machinery information

Guide: in the workshop of Liugong pavement machinery Co., Ltd. located in Yunting, where the economic and trade cooperation between Jiangyin Hainan and ASEAN is developing rapidly, a row of different materials with only one person and more height have different demands for experimental machines. The Yellow roller is particularly eye-catching. Accustomed to the tall and powerful large roller, people can't help asking: is there a market for this small roller? Wu Xiaofeng, the executive deputy general manager of Liugong machinery, gave his ken

in the workshop of Liugong pavement machinery Co., Ltd. located in Yunting, Jiangyin, a row of yellow rollers with only one person tall are particularly eye-catching. Accustomed to the "tall and powerful" large roller, people can't help asking: is there a market for this small roller? Wu Xiaofeng, the executive deputy general manager of Liugong machinery, gave a positive reply: Yes! This small double steel wheel roller is a new product developed by the company, which is specially used for the maintenance of highways. It not only fills the gap in the domestic market, but also exports to the European and American markets

the small roller is an epitome of Liugong machinery's firm confidence and continuous exploration of its own potential in the face of severe macroeconomic challenges. In the past two years, the heavy machinery industry of Liugong machinery has experienced a roller coaster development of "ice and fire": after the state issued the "four trillion" incentive policy, a large number of infrastructure construction have been launched, and the company experienced rapid development in 2009 and 2010; However, de Niuka, tile paper, white card, etc. all set new record highs, and the signs of market recession suddenly appeared in the first half of the year. So far this year, enterprises have just completed sales of 180million yuan, less than half of last year

"the more difficult it is, the more it is necessary to withstand the pressure!" The relevant person in charge of the enterprise said that he has never lost confidence in the development of the enterprise, but the key is to come up with effective measures. To this end, Liugong machinery issued the "six changes" strategy to deal with the crisis, tapping its potential from six aspects: R & D innovation, marketing reform, financial control, quality reform, procurement improvement, human resources, and practicing its internal skills with the courage and perseverance of "dying and surviving". This is how the new product small roller stands out, which further expands the product line of the enterprise and opens up a new market

inventory is also a problem faced by enterprises. After the market shrinks, a large number of complete machines are overstocked in the warehouse. What should we do? Liugong machinery created new business opportunities with "marketing reform": they set up a leasing company to lease various types of rollers to engineering companies, and the inventory situation was significantly improved. Wu Xiaofeng also revealed that the company has broken down the inventory task and linked it to the performance income of each relevant person in charge, "strive to digest the inventory by 90% within three months, reduce various expenses by 30%, and then go up and down several times without load."

the relevant person in charge of the company admitted that it is expected that by the first half of next year, affected by the recession of the whole industry, the company will still face great difficulties in its development. "But we have our own advantages -- there is no problem in the capital chain for the time being, the technology and team are top in the industry, and the production efficiency has always been ahead of domestic rivals..." at present, Liugong machinery is committed to implementing the "star product creation plan". The person in charge of the company said that the lower the trough, the more we should accumulate our own advantages, so that we can seize a favorable position when the market recovers