The hottest Jianlibao welcomes the new era of bloo

2022-10-15
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Jianlibao welcomes the new era with packaging innovation

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core tip: the advent of the Internet + era has brought opportunities and challenges... The digitalization of production processes, the interconnection of marketing models, and the personalization of market demand, like huge waves on the sea, are impacting traditional FMCG enterprises like old ships. At the same time, with the rapid development of consumers' perceptual consumption, some traditional enterprises began to shrink day by day in this complex and impetuous market environment, resulting in the bottleneck of traditional enterprises in the new round of economic competition. Facing the main problems of low industrial intensification, insufficient independent innovation and weak development ability of emerging markets, the traditional FMCG industry urgently needs transformation and upgrading, and adjusts the product structure to meet the needs of market development

[China Packaging News] the advent of the Internet + era has brought opportunities and challenges. The digitalization of production processes, the interconnection of marketing models, and the personalization of market demand, like huge waves on the sea, are impacting traditional FMCG enterprises like old ships. At the same time, with the rapid development of consumers' perceptual consumption, some traditional enterprises began to wither day by day in this complex and impetuous market environment, which is expected to benefit more people. As a result, traditional enterprises have gradually stepped into the bottleneck in the new round of economic competition. Facing the main problems such as low degree of industrial intensification, insufficient independent innovation and weak development ability of emerging markets, the traditional FMCG industry urgently needs transformation and upgrading. In the future, it is likely to become the first vertical e-commerce platform in the country, and adjust the product structure to meet the needs of market development

what effect will the uneven installation of the left and right force measuring parts have on the indicated value

personalization of market demand

based on today's national conditions, building an Internet + ecosystem has become the way out for many enterprises. Establishing an interactive platform between consumers and brands and forming an enterprise model with customer experience as the core and online and offline relationship connectivity has become the way out for many enterprises. Therefore, more and more personalized customization business models are directly integrated into product design creativity, adding personality elements to obtain personalized product packaging with strong personal/quarterly attributes. Meet the special needs of consumers for the growing freshness of product image and seasonal customization

at present, the demand of brand sellers is more inclined to creative and efficient product packaging design

Japan has innovated some mineral water labels. The labels made of newspapers not only do not reduce the style of packaging design, but also improve the recognition of mineral water on the shelf. Using the interactive code information attached to the scanning bottle, consumers can also view more and more detailed information in real time. This innovative way highlights the value of products and realizes the seamless integration of virtual information and real environment. There is also the popular lyrics bottle and lines bottle launched by Coca Cola. In the emerging beverage packaging market with great development space, the application scope of labels will continue to expand. Brand label design helps realize its own value with low cost

continuity of national enterprises

Jianlibao, as a traditional national enterprise, also feels the changing trend of this market environment with its keen tentacles. Over the past 31 years, Jianlibao has launched a number of different product packages in response to the characteristics of different times and product needs. From the classic white and green cans at the beginning to the Jianlibao packages seen in supermarkets today, they have long been very different. In 2015, Jianlibao continued to strengthen communication with consumers, closely followed consumer needs and market changes, and launched Jianlibao culture cans and vitality slimming cans to meet consumers' needs for high-quality and characteristic personalized packaging

Jianlibao cultural cans take the popular social hot words as the packaging design of the can body, and launch the cans with four different labels of "zandingting +1", which caters to the social preferences of young people at present, and also blurs its inherent traditional national enterprise image

the picture style on the jar is a traditional era illustration, but a closer look at the hoes, guns and quotations of Chairman Mao, which have long been transformed into digital technology products with characteristics of the 21st century, such as iPads, earphones, etc., which perfectly interpret the collision of traditional and innovative thinking. It is worth pondering in the context of Jianlibao brand

Jianlibao vitality slimming tank was launched in the summer of 2015. After Jianlibao culture tank expressed strong social needs and attracted a large number of young consumer groups, the birth of Jianlibao vitality slimming tank once again reminded the world about its indelible sports label. The slimming tank presents different sports forms on the tank, such as passionate volleyball and extreme exciting parkour, and caters to the sports hobbies of different people with different forms of sports shapes. Whether it is a volleyball tank or a Parkour tank, the strong visual impact appearance formed by the gradual and fashionable color blocks with a sense of Design on the tank is unforgettable. In addition to improving consumers' attention to their appearance, Jianlibao, as a sports drink, also injects an inspirational declaration into the can body. Whenever sports cannot be adhered to, dreams are impacted, and life is frustrated, Jianlibao at hand will always inject you with a steady stream of spiritual strength. It is the pouring of these details that further improves the humanistic feelings of Jianlibao enterprises and shows consumers the unique charm of products, which is more attractive

product packaging gives products magical power, allowing them to transcend time and space to achieve emotional communication. Among them, the fortune treasure pot launched by Jianlibao during the 2014 Spring Festival is a prominent entry point for emotional communication. In response to the traditional Spring Festival that Chinese people attach great importance to, Jianlibao launched the new year fortune treasure pot with a rich festive style. The main color of the jar is gold, with red Chinese knot texture connecting the whole jar. The four characters of Fu Caibao are written in solemn block letters, adding a prosperous and auspicious celebration to the new year. The innovation of this package can not only enhance the goodwill between consumers and the brand, but also bring immeasurable emotional value to the brand, making it a necessary and powerful weapon for the development of Jianlibao enterprise

at present, personalized packaging innovation in traditional industries 28 (4) 044060014180 d=a has become a general trend. While adhering to the quality control of products, the evolution of Jianlibao packaging has always been the focus of consumers. The launch of fucaibao cans, Jianlibao culture cans and vitality slimming cans fully meets the marketing model of Internet + product + content, online + offline interoperability, and realizes the innovation of product marketing means, brand rejuvenation and product premium, which is profoundly interpreting Jianlibao's brand slogan of 2015, old friends and new strength. Jianlibao is constantly exploring and moving forward on the road of Internet + product packaging innovation. The identity of an old friend not only provides consumers with more freshness, instills more new forces belonging to this era, but also allows consumers to have an unexpected and wonderful gathering adventure with Jianlibao in the social communication in the fast food era. We believe that in the near future, Jianlibao will be able to seamlessly connect consumers and product exchanges, so that consumers can enjoy a truly exclusive Jianlibao time

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